Did you know that the sales flyer is the most important tool in selling a house?
Even if your home is listed with an agent, check the flyer that your agent has created, to see if you can jazz it up. Examine it closely, to make sure that all your amenities are listed. For instance, a real estate agent made up a flyer for our home and forgot to list "waterfront property!"
Most real estate agents use a standard format for making their flyers. They list features, amenities, price, and contact information (usually with a big photo of themselves). But buyers don't care how beautiful your agent is! They want to know why your home is better than every other house in the neighborhood.
The one sales technique that most real estate agents fail to use effectively when they make flyers is listing BENEFITS. Like the sales letters you see on websites, a powerful selling flyer will concentrate on a home's benefits to the buyer.
Here's a sampling of possible benefits:
1. Enjoy your private park-like garden
2. Get the space you need to spread out
3. Live in a romantic hideaway
4. Sleep without traffic noise
5. Walk to schools, parks, and shopping
6. Seller will help pay your closing costs
7. Buy with no money down
8. Move in without having to paint or fix a thing
9. Swim in your own private lagoon
10. Enjoy your own personal luxury spa
Do you see the pattern? Each of the above examples features an action verb, followed by a benefit.
Don't underestimate the power of a strong sales flyer. Creating sizzling sales flyers that concentrate on benefits to the buyer will go a long way toward selling your home quickly, and for more money.
Cheers to your successful sale!
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
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